What inspired you to set up your own business?
I have always been surrounded by entrepreneurs and as a lawyer I was fascinated by how the founders of the companies that we were working with had built their businesses. I moved to Paris from London 9 years ago and gradually shifted from practising law to marketing and business development for an international law firm. During that time I was always thinking about different business ideas and the one that really stuck was Nettement Chic. I could see the way that online shopping was developing in the UK and the US and wanted to be a part of how it would evolve in France. The online shopping guide that I went on to create seemed a logical step in a country where there was (and to a certain extent still is) a real skepticism attached to buying high quality pieces online.
Since its creation 3 years ago the guide has grown into a lifestyle magazine but has always remained faithful to the idea of facilitating the online find. It has also spawned an online content agency which allows us to work hand in hand with brands to develop beautiful digital content.
Describe Nettement Chic in five words.
Chic. Beautiful. Practical. Inspirational. Online.
How would you define your style?
50 shades of grey (the colour!) with some black and navy thrown in. And beautiful shoes; I am a trifle obsessed with shoes…
Do you think your job has informed the way you decorate your home?
My job and my English roots, yes. My French friends say that my flat is quite English. It’s apparently because I have wallpaper which is seen as “très anglais”!
What’s the first thing you do when you get home?
Throw open all the windows in summer and light a fire in winter. My favourite thing about our flat is the working fireplace.
How do you unwind?
Cooking for friends and drinking a glass of champagne in front of the fire.
What’s your chillout soundtrack?
Whatever I happen to have heard and liked recently and added to my Spotify playlist. At the moment it is a mixture of Papooz (Ann wants to dance), Lianne La Havas (What you don’t do) and Donna Summer (my favourite music has a very definite seventies feel).
Do you have a motto?
“Courage is only an accumulation of small steps.” George Konrad.
If you haven't already, take a visit to Nettement Chic for all things chic!